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Generally defined, Independence Day is an important holiday in the United States in which the country commemorates the nation's beginning as an independent nation, which officially began back on July 4, 1776. It can also be a time in which many small businesses can both attract more customers and increase their overall sales as well, as studies show that the country spends approximately more than $7 billion on various types of holiday festivities.

Here are four of the best Independence Day promotion and sales ideas for small businesses to consider making note of.

• First and foremost, perhaps one of the best Independence Day promotion and sales ideas for small businesses is to encourage attire that is festive in celebration of the holiday itself. If your business is one that has an actual physical location, consider incentivizing customers to come in by offering a special discount on specific items if they dress in festive attire. Additionally, consider setting up a small photo booth for these same customers to help with promoting your business as well, especially since some of these same customers may want to post photos of themselves wearing their festive attire online. This same kind of word-of-mouth advertisement can also help to increase both brand awareness and traffic as well.

• Another great Independence Day promotion and sales idea for small businesses is to consider offering military discounts. In the event that your business is one that doesn't already offer military discounts all year, then this special holiday is the perfect time of year to consider starting to do so. You will be able to increase foot traffic while, at the same time, honoring the men and women in uniform that helped to defend the United States in various forms of combat. On the other hand, if your business already does offer military discounts, then you could consider offering an additional discount to veterans in celebration of Independence Day.

• One other fun Independence Day promotion and sales idea for small businesses is to consider selling items that are related to the holiday itself. Rather than waiting for the holiday to begin your actual campaign, you should instead consider every bit of the lead-up to it and begin to capitalize as soon as possible. This means that in the weeks leading up to Independence Day, begin selling products related to the holiday in order to help your customers prepare for their own celebrations. Anything you end up promoting either on or around Independence Day can still end up being sold once the holiday is over in order to help with decreasing any and all potential losses as well.

• Another fun Independence Day promotion and sales idea for small businesses is to plan or sponsor an event related to the holiday itself. Regardless of how big or small your neighborhood may be, the chances are great that there will always be some type of festivities occurring either on or around Independence Day. By sponsoring one of these local events, you will be creating a great way to gain name recognition in your community. Furthermore, the cost of doing something like this is often rather low; however, you will still need to contact whomever is planning the events in order to obtain more information.