Welcome to the SCORE Small Business Success Blog, where small business experts and mentors share tips, discuss trends, and provide advice on a wide range of topics affecting entrepreneurs in every industry.
When it comes to the holiday season, this is the time of year in which everyone tends to get into the mood to try and get their loved ones to smile as much as possible. It's also the one time of year when a vast majority of individuals begin all of their holiday shopping as well. This year, however, things will continue to be different due to the overall effects of the ongoing COVID-19 pandemic on general consumer behavior, thereby making it the perfect time to begin preparations involving holiday marketing ideas.
Marketing Consulting Austin - The month of November is one that's always huge for those who own small businesses thanks to holidays such as Black Friday, Small Business Saturday, and, of course, Thanksgiving. Since there's so much taking place within this short amount of time, you essentially need to pick and choose which forms of seasonal marketing you will want to tackle, and not surprisingly, Thanksgiving is the most common one that is underused.
The one way to ensure that your business is able to be successful is to get the word out about it. One of the best ways to do this is to come up with all kinds of free marketing ideas in order to help bring in all kinds of new customers. These ideas can mean all kinds of different things, such as public relations, advertising, sales, and so much more. However, there are so many different marketing ideas for small businesses nowadays, but thankfully, not all of them are expensive, meaning that if you're working with a slim or nonexistent budget, you can still be successful in coming up with great ideas to get the ball rolling.
When it comes to the fall season, there's a great deal more involved than just cooler weather and football games. The season itself is also an amazing marketing opportunity for many small business owners, such as attracting all sorts of new customers and doing everything that you can to make your current ones feel special during the run-up to the forthcoming holiday season.
Here are four of the best Independence Day promotion and sales ideas for small businesses to consider making note of.
Aside from the holiday season, summertime is considered to be the one time of year when consumers end up spending the most amount of money. As a small business owner, chances are you likely have a marketing strategy or some other type of plan ready for the holiday season; however, it's equally as important to have one of these plans ready for the summer season as well.
Here are four of the most useful summertime marketing ideas for small businesses.
Post-Lockdown Business Strategy - When it comes to being able to build up additional amounts of resilience as we move forward, not only is it important to consider exactly what's in it for you, but also asking “what if?” as well. In terms of the ongoing COVID-19 pandemic, we all know just how much of an impact this specific emergency has created in terms of the impact on businesses.
Oftentimes, we experience many CEOs who are always starved for time and stressed; however, there are also many who have become entranced by various strategic templates that are rather easy to use, yet also result in a quick-and-dirty type of business strategy. Downloading a template, however, can end up leading to more short-sighted thinking and strategies that end up getting executed poorly.
In the event that renewals are something that is considered to be a major focus of the sales success of your business, this means that it's important for you to take strategic steps in order to ensure that these types of retention efforts actually take place, as well as ensure that all of your customers are always kept in the fold. Thankfully, there are many different strategies that you can adopt in order to ensure that you are able to build up a culture that is focused solely on retaining and renewing customers.
Many people often dream of starting their own business; however, they find that they have a hard time describing their actual idea. Thankfully, all they really need is a bit of inspiration, and it all begins with an idea that needs space to grow as time goes on. Those who are seeking to start a business in the year 2021 will need to take the “new normal” into account first, especially since the ongoing COVID-19 pandemic has changed so much for so many people, especially when it comes to consuming products and services.
When it comes to shifting the tides of both logistics and processes in terms of businesses, the United States is perhaps one of the biggest pioneers in achieving this very thing. Now that the year 2021 is upon us, if you're someone who may potentially be considering starting a new business, there are all sorts of exciting ideas to think about.
When it comes to starting any kind of a business during a situation such as the ongoing COVID-19 pandemic, this is something that may not sound like such a good idea; however, in the long run, it actually could end up becoming a good decision. When entrepreneurs are able to understand new challenges and successfully adapt to them, they will be able to have a much better chance of being able to start a business, especially during a situation such as the one we are all currently facing right now.