People love to shop. That fact has been made clear by the success of retail giants like Amazon and Target. However, what those retailers also prove is that people love a positive shopping experience. It’s what keeps shoppers loyal and coming back to the same retailers over and over again. So, how can you capture some of that loyal customer magic for your own ecommerce site or small business? The answer: By using these simple tips for success.
Fund business improvements while building relationships
Whether you sell your goods online or in-store, the habits of customers are always changing. As such, you need to constantly evolve your business practices to fit those ever-changing needs. Those improvements usually take some funding, however, so look for funding ideas that will help you secure the capital you need to stay connected to customers. One way to connect with customers and raise capital is to start a crowdfunding campaign that offers customers special incentives for investing in the success of your small business. Some of the best rewards you can offer to keep current customers can range from small discounts to larger events organized for your top crowdfunding supporters. Events don’t even have to be big to make your customers feel like part of your small business. Also, be sure to promote your efforts and events on social media to attract potential new customers. You have to be strategic with your social media presence, especially when you are growing a new business. Using hashtags and shares can definitely help, but you have to figure out your target audience to make those tools work.
Back quality products up with quality customer service
Okay, so obviously your customers have to want your products to shop with you in the first place. If your business involves dropshipping, you should look for online resources to help to select the best products and categories that can help your dropshipping ecommerce business succeed. Consider testing those products yourself before you offer them to customers, so you can be sure that you’re only selling the very best items.
Equally important to the quality of your products is the level of customer service you provide. Quality support can make the difference between a thriving ecommerce business and one that fizzles out in a matter of months. You have to be responsive to customer concerns in a timely manner, so consider setting up a dedicated email account for your business. It’s the simplest way for customers and potential shoppers to ask questions and provide feedback, but you should also be ready to communicate via social media. Providing excellent support strengthens your bond with your current customers. What’s more, it can also help you attract new customers through positive online reviews and search engine rankings.
Make it easy for shoppers to access and buy your products
You’re using social media to connect with customers and killing it with shopper support, but what other ways can you entice shoppers to come back to your store? Shopper experience is just as important as customer service, so make sure your setup matches your target audience. In-store, that means allowing shoppers to immerse themselves the experience. Goods should be available for shoppers to touch and experience before deciding to buy from you.
For ecommerce entrepreneurs, an easy-to-use website is key. A website builder can make creating a functional, attractive ecommerce site exceptionally easy. You can choose from several strategically designed templates and drop your own content into place. You should also focus on an online payment platform that will help keep shoppers secure while driving more traffic to your website. Of course, just be sure to read the fine print when it comes to transaction fees for any payment systems you choose for your business.
You don’t have to be Jeff Bezos to help your small ecommerce or retail business succeed. Really, success in the retail world boils down to smooth operations, quality products, and outstanding customer service. Master those three areas, as well as the tips above, and you will be on your way to making your entrepreneurial dreams come true!