One of the perks of setting up a Facebook business page is having access to the business page analytics. While this data can seem overwhelming it offers you great tools to help grow your business. Here a few areas to focus on when you first start out.
This section allows you to see how many likes your page received and where it received them. It can tell you what people want to see more of. This can also serve as a general overview of growth and tells you how interactive your audience is.
The reach section shows you how many people are viewing your posts, reactions, comments and shares. It is broken down as organically or paid reach. You can also view how much interaction your page received. The more engagement a post gets the more people Facebook will put the post in front of.
This section is important because it breaks down your audience for you. Once you know your audience you can post accordingly. It shows you basic demographics like gender and age. More importantly it shows you what cities your audience is from. This way you can make sure that you are reaching the market you are aiming for.
Facebook Insights in Action Workshop
DATE & TIME: February 14, 2018, 1:00pm CST
The Cook's Nook
502 Thompson Ln
Near Hwy 183 at Hwy 71
Austin, TX, 78742
Review, respond and re-target. Business owners and marketing professionals will learn how to review Facebook business page insights, respond to followers in real-time, and re-target with thoughtful content.