Previously, you used to be able to construct a social media marketing strategy rather quickly and use that to help your business in many ways. Provided that you were around, the general feeling is that you were doing more than your competitors.

These days, the same type of logic doesn't necessarily apply, as your strategy can never be about just existence, especially since over 30% of millennials have stated that they engage with a specific brand on social media at least once per month. A brand should always be invested in social media marketing strategies, while also focusing on engagement at the same time. If they fail to do so, then the business can end up losing out on real customers.

Here are three steps that can help you create a winning social media marketing strategy for your business.

Research your audience

Studies show that around 79% of adults actually use Facebook; however, it's always important to take the time to determine whether or not your customers are actively engaging with your brand on a social media platform such as this. When you understand your audience, you'll be able to learn factors such as who purchases your products and which specific age group is difficult to sell. Knowing your audience is a critical portion of a good social media marketing strategy.

Build and edit current social media content

Content is extremely important to your whole social media marketing strategy. For starters, concentrate on creating content that fits the entire identity of your brand. Overall, your content can include videos and theme-based content.

Don't ignore your audience

All social media channels are essentially constructed as networks, meaning that their overall purpose is to be turned into a space where people can converse, share content, and discuss various topics. You can easily gain respect for your brand simply by engaging your audience rather than ignoring them. Always post at the right times in which you're likely to gain the most interaction, such as never too late in the evening.

Social Media Marketing Workshop

Date: June 1, 2018, 9:00am

Location: Microsoft Store in the Domain

4 Profitable Social Media Tips for Your Business -- Many local business owners aren’t taking advantage of social media because they don’t know where to start or how to use it effectively.


Create a winning social media marketing strategy