There are many different types of businesses these days who make the claim that their overall target market is essentially anyone who is remotely interested in any of their products or services that they offer. This, to them, could include homeowners, small business owners, or anyone else. Unfortunately, these targets are considered to be much too general in nature. When targeting a specific market, this doesn't necessarily mean that you have to leave out anyone who don't fit your general idea of someone who could fit into your mold of who an idea customer should or could be. Instead, it should enable you to concentrate more on who is likely to purchase more from you than anyone else. Once you are able to successfully define exactly who your target market should be, you will then be able to figure out exactly when, how, and where your company, products, and services should be marketed as a result.

Here are four useful ways that you can work to truly define your overall target market.

Research your competition

First and foremost, take the time to conduct a bit of research on your competition. For example, concentrate on just a few specific factors. For starters, look more into who they are targeting the most. From there, pay attention to what their present customer base appears to look like. Once you have a better idea thanks to this type of information, you'll be able to have a much better idea at seeking out a market that they may possibly be overlooking.

Review current customers

Take a moment to review your current customer base as it stands. Additionally, take a look at the products and services that they invest in from you, and make a note of any and all common interests and characteristics as well. Once you determine which ones seem to bring in the most amount of business for you, you'll be able to determine that others similar to them may also be able to get some use out of what you offer as well, meaning that you can reach out to them as a result.

Research demographics

Take the time to focus on specific demographics in terms of the products and services that you offer. This means that you should determine not only who may have need for them, but also who may end up actually investing in them as well. Consider factors such as location of residence, age, gender, level of income, level of education, family status, marital status, ethnicity, occupation, and more.

After you feel that you've successfully determined who your overall target market should be, you will then want to take the time to evaluate your decision itself. Determine if there are enough individuals who fit the decisions that you've established and if they will actually benefit from the products and services that you offer. Additionally, determine if they will be able to afford what you offer and, more importantly, if you can actually reach them with the message that you're trying to get across to the general public.

Starting a Business Successfully Workshop

DATE & TIME: September 27, 2019, 11:00am CDT

Address: Capital One Cafe at the Domain
11801 Domain Blvd
Suite 160
Austin, TX, 78758

What are the myths and realities of entrepreneurship? This workshop will introduce you to the world of small business and guide you to prepare for being a business owner.


Find your target market