One of the biggest and most active social media platforms in the world today is Instagram, as it currently has more than a billion active users every month. Half of them are said to be active every day. On top of being considered as an idea marketing platform, Instagram is also considered to be a great visual marketing platform that's useful in building a loyal audience. Today, social media is a pay to play environment so the best way to grow engagement is through paid advertisement.

However, here are three useful free strategies to help with increasing engagement on Instagram.

Post meaningful content

Every image should have a purpose. Instagram is a less is more kind of platform. It's always a good idea to take the time to post content on your Instagram page that's meaningful, as this will always entice users to engage with you and your brand. More specifically, share content that lets users know about the actual value of the product that you're offering. For instance, if you're offering a fitness program of some sort, it may be a good idea to take the time to share success stories that your clients have sent to you. Also limit to posting one image an hour at most! Otherwise you run the risk of spamming people's feed and they may unfollow you as a result.

Post good content

Instagram is a very visual platform. The best way to grow your engagement is by posting great content that people will want to like, comment and share with their followers. Make sure your images are well lit, in focus and colorful. In this case posting no content could be better than posting a bad photo. A low quality photo will lower the standard of your account so think twice before posting an image out of focus.

Post at the right time

Another interesting tactic that you can take the time to experiment with as a way to help increase engagement for your Instagram business page is to post content at the right times. More specifically, post content when the majority of your followers are likely to be taking a look at their Instagram feeds. When you post at these times, you will likely obtain more engagements within a matter of minutes. This is typically between 9a.m. and 9p.m.

Strategic Use of Facebook Ads Workshop

DATE & TIME: November 14, 2019, 1:00pm CST

Address: Georgetown Public Library
402 W 8th St
Georgetown, TX, 78626

Target your ideal customers faster with recommendations from Denise. If you are thinking of using Facebook ads or have used them with no success, this workshop will provide tips for realizing the best results.


How to grow social media engagement