A business plan is a great way to ensure the success of a company. It should include future objectives and strategies for achieving these goals. The following are points you should consider including in your business plan.

Executive summary

This should be the beginning of the business plan. This is an overview of your business and your plans. Keep this brief, about two pages max. Be very specific and straight to the point. Oftentimes, people wander around the point in the summary before they state it.

Business description

This should start out by describing the industry you work in. It should outline what you are selling, how you are filling a need for your market, what your target market is and who is the competition.

Market strategies

This section can’t be completed without first doing some market analysis. You have to know the market in order to come up with strategies to help your business grow. In order to grab your share of the market you have to know the market so put the time in to do your research. If you don’t, it will be very apparent in this section that you are underprepared.

Competitive analysis

This is a more specific breakdown of your competitors. More specifically, it should go into detail of the strengths and weaknesses of all your competitors. This can help you figure out how to stand out from the crowd and you might even learn from their mistakes.

Operations and management plan

This section should highlight the companies logistics including upper management. Analyze the responsibilities for everyone at all levels, day to day tasks, short-term and long-term goals, as well as any expenses.

Financial data

Most business plans have this section towards the end. This section should include a forecast for short-term and long-term financial goals.

Business Planning Using Business Model Canvas - Sessions 1-4

January 16, 12:30 - 3:00 PM

Greater Austin Black Chamber of Commerce

Over 4 sessions (10 hours)  you will learn a powerful, internationally-acclaimed tool to create a framework to invent, design, improve or pivot your business model.

How to write a business plan