LinkedIn is an extremely popular social media platform that has a total of 562 million users, and its all about building both connections and networks. Not only is it all about who you know yourself, but it's also about who all of your connections on the platform know as well. In terms of business, the real power of LinkedIn is the overall ability to tap into connections that already exist, thereby giving you the ability to grow your brand thanks in large part to word of mouth.
If you have a strategy on LinkedIn that's only limited to a single personal profile, even one that may have a resume that's outdated, this is a surefire sign that it's time to get to work updating everything. The best way to grow your audience and drive the best possible business results is to have a more detailed Company Page. This type of page is designed to help those who are members on LinkedIn learn a lot more about your business, as well as your brand as well and further job opportunities with your company.
Additionally, Company Pages are great ways to establish expertise in your chosen industry as well. Previously, Company Pages on LinkedIn had been viewed primarily as human resource landing pages for brands, and while this is still one of the best ways to use LinkedIn, the platform itself is also becoming a great location to help with driving business results, as well as increasing brand awareness, educating potential customers about products and services, and promoting all sorts of various career opportunities.
Here are the steps that should be followed in order to create a successful Company Page on LinkedIn.
Creating a company page
You will need to go to the LinkedIn Marketing Solutions portal designed for creating Company Pages. From there, click on the “Create a Company Page” button to get started. Once there, you will need to enter the official name of your company and select the URL that people will be able to use to find your business on the platform. Keep in mind that you will not be able to change this URL later on, so you will have to select it wisely. Once you do this, you will then be prompted to indicate that you have the right to act on behalf of your company. Once you do, click on “Create Page.”
You will then need to add both a cover image and logo, both of which will capture the look and feel of your business. Generally, the image should be 1536 x 768 pixels. Your company logo will also take the place of your profile picture on other social networks, meaning you should use a square logo that is sized to 300 x 300 pixels.
Captivating company description
Using 2,000 characters in total, describe what it is that your company does and why followers should care. This is an extremely important step that should not be skipped. Additionally, there are up to 20 company specialties that you can add. These are able to act as tags or keywords that will help individuals find your business on LinkedIn, meaning that this is another important step that should not be skipped.
You will then need to fill in all of the important details about your company, which can be done using several drop-down menus. These indicate your company size, industry, and the type of company you have. You will then need to enter the year in which your company was founded. Additionally, you will also be prompted to provide at least one location for your business as well.
View it as a visitor
Once all of the relevant information has been provided, you will then be able to publish your Company Page. Before taking things any further, you will need to click on the “Go to Member View” button, which is located at the top right hand side of the page, which will show you what the Company Page will look like to other users. This will allow you to see if you wish to make any adjustments to the page itself.
You also have the chance to add any page administrators if you wish to do so. To add a page administrator, click on the “Me” icon, which is located at the top of your Company Page. From there, select the page under the “Manage” section, then click on “Admin Tools” on the top right. From there, select “Page Admins,” then add your page administrators by name. It's important to note that in order to do this, you must already be connected with these individuals on LinkedIn in order to add them as administrators of your Company Page.
LinkedIn for Your Business Workshop
DATE & TIME: February 11, 2020, 11:00am CST
Address: Austin Central Library
710 W Cesar Chavez St
4th floor Training Room
Austin, TX, 78701
Jenn Denham will teach you how to use LinkedIn to promote you as your business. Her workbook will guide you to plan in class and will provide a helpful takeaway.