Facebook is considered to be perhaps one of the most popular platforms when it comes to marketing for businesses. The social media platform offers all sorts of opportunities for marketers and advertisers alike, including the approximately 15% of businesses who perform well on the platform.

Despite this, there are still a few different difficulties that both advertisers and marketers tend to face, which prevents them from obtaining all of the results that they'd like to achieve. These include the following:

*Not being very familiar with the platform itself.

*Advertisements being created manually.

*Entry barriers.

*Knowing how to measure ROI.

Thankfully, there are plenty of popular marketing tools that are available to help businesses in terms of marketing on Facebook, thereby helping them better reach their target audience. Here are some of the most popular ones to make note of.

Google analytics

Google Analytics is designed to help track overall web traffic. It helps businesses see which links brought Facebook users to their official website, as well as exactly what they did after they got there. All in all, this tool helps businesses uncover their true ROI, as well as determine exactly how effective the layout of their official website really is.

Agora Pulse

Agora Pulse is a compilation of various types of marketing tools that enables businesses to tie their Facebook, Instagram, Twitter, LinkedIn, and Google+ accounts into one single location. This program allows businesses to both schedule and publish posts, as well as engage in all kinds of social listening, monitor social activity, and even better, monitor the activities of all of their competitors.


ShortStack is a marketing tool that helps to make crating advertisements and other content much easier for all types of social media platforms, including Facebook. Additionally, it features a friendly UI, as well as virtually dozens of tools designed to help a business create the perfect type of campaign.


DrumUp combines social media and content marketing to help businesses find the most effective content topics that would be appreciated by their audience. The tool is viewed more as being for content recommendation and research, as well as providing all sorts of important insights in regards to a business's overall social media strategy.


Likealyzer enables businesses to take the time to analyze the overall effectiveness and reach of their official Facebook page. All that's required is for them to input the URL of their page, and from there, the marketing tool will inform them if anything at all is wrong with the layout of the page itself. Additionally, it will let them know what type of activity the page is seeing currently.

Each tool certainly has their own pros and cons, meaning that whichever one a business decides to go with will depend on what their specific goals and preferences are. Many of them are free, while others offer a free trial with the option to purchase a full version once the trial ends. Regardless of which one you choose to go with as a business, being able to reap all of the benefits of one of these amazing marketing tools will result in nothing being able to stop you from being successful in the long run.

Facebook For Your Business Workshop

DATE & TIME: August 7, 2019, 5:30pm CDT

Address: Capital One Cafe -- Downtown
106 E 6th St Suite 100
Austin, TX, 78701

This class is hands on and you will leave empowered to grow your business using FACEBOOK, the strongest social media tool available! Bring your laptop. Capital One Cafe will offer refreshments from 5:00 to 5:30 before the workshop begins.


Marketing tools for Facebook advertisers