A social media calendar essentially enables you to decide what you want to publish, as well as when you want to publish it. However, you will have the added feature of utilizing various social media platforms, regardless of which one or how many you wish or prefer to use. This includes Facebook, Twitter, Instagram, and more.

Here are three reasons why you should consider using a social media calendar for Instagram.


One of the most important reasons to consider using a social media calendar for Instagram is that you will be able to stick to a consistent posting schedule. It's no secret that no one will want to follow you if your last post is from more than a year ago; however, maintaining a consistent posting schedule will show any and all potential followers that you are truly invested and that following you will be worth their time. Additionally, this kind of schedule will let your followers engage with your content on a more regular basis.

Use the cloud

Sharing a social media calendar on a cloud-based platform is something that will help to encourage all sorts of collaboration. Essentially, it will serve as the top source of truth for what is being published, as well as when it's being published. Additionally, this type of calendar also makes it much easier to divide planning duties among multiple individuals.

Cross-platform messaging

Perhaps one of the most common mistakes people tend to make is posting the same message on multiple social media platforms. Thanks to a social media calendar, however, you will be able to compose unique captions for each platform beforehand. From there, when it's time to post, you will only have to copy and paste the right caption to the correct network.

Instagram Strategies to Grow Your Business Now Workshop

DATE & TIME: November 13, 2019, 10:00am CST

Address: SCORE Office
5524 Bee Cave Road
Westland Office Park, Building M
Austin, TX, 78746

Jenn Denham will show you quick tips to improve your Instagram following in your local community or industry so followers convert to revenue. Maximize your reach with all the newest techniques of Instagram for your business growth.


Social media content calendars for Instagram