When it comes to digital marketing, this is a factor that many businesses won't be able to shy away from if they have any expectations of making it in the digital world. In fact, digital marketing is a tool that can help to boost conversion rates.

Here are some of the most important digital marketing concepts that every business owner should be familiar with:

  • Spreading the word regarding your business to those who will care about it
  • Establishing an online reputation
  • Forming relationships with any and all potential customers
  • Establishing a customer base where you will be chosen instead of your competition


Here are three of the most important basics involving digital marketing that you should make note of.


By creating a newsletter, you will be working to make your email marketing much more effective to your target audience. All you will need to do is obtain email addresses from your existing and potential customers and send regular newsletters to them keeping them informed regarding upcoming events and the like.

Social Media Marketing

This type of marketing is perhaps one of the largest contributors of traffic in regards to your online identity aside from email marketing. It's extremely important to ensure that your business has some type on social media presence, especially since many popular brands always take the time to share various offers on social media due to there being billions of active individuals browsing the advertisements that they post.

Email Marketing

This is also one of the most effective ways to help market your business due to how effective it is in the long run. You won't have to construct a website, invest in any kind of advertising, or compose banners. By simply sending one email per week, not only will you be able to keep in touch with your customer base, but you'll also continue to be able to obtain a conversion rate that's rather healthy.

Digital Marketing Made Easy

Location: Austin Central Library
710 W Cesar Chavez St,
Austin, TX, 78701

Date & Time: Wednesday, November 7, 2018 from 12:00 PM to 2:00 PM CST 

Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? This workshop will boil it down to the basics, so you can learn what it can do for your business and have a starting place.

Three important basics regarding digital marketing