Regardless of whether you love or hate Google, there's no denying that they offer a great deal of free tools that can be accessed with a single login. Marketers should especially take advantage of these in order to get more out of their experiences involving social media and search engine marketing.

Here are three useful Google tools that marketers will be able to get a great deal of use out of.

Google AdWords

If you find that you're not having a lot of luck with organic search traffic, consider a tool like Google AdWords. When you place bids for the right keywords, you will be able to obtain a decent amount of traffic. Always use some of the more advanced options for the following:

*Mobile browsers

*Desktop browsers


Google Alerts

This is perhaps the best way to keep on top of all of the latest news, brand mentions, and more. Searching for something will enable you to obtain a sample of the results that you would normally receive, as well as present you with the option to have everything delivered straight to your email or RSS reader on a regular basis.

Google Blogger

Any marketer looking to start a blog, yet aren't exactly wanting to commit to any kind of major blogging platform, can consider looking into Google Blogger. Many improvements have been made to this tool as of late in order to ensure the best possible experience for anyone who uses it.

Google Tools

Location: Austin Central Library
710 W Cesar Chavez St,
Austin, TX, 78701

Date & Time: October 10, 2018, 12:00pm CDT

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Three useful google tools for marketers