If you or someone that you know are currently seeking other methods to help market your brand, it can be difficult to determine exactly which specific platform may be the best to use in order to achieve that goal. Despite the fact that Facebook currently beats out Twitter, LinkedIn, and Pinterest in terms of engaging customers, those who use Instagram are also in a buying mindset as well. This is because many people share much more in Instagram regarding all of the latest trends, thereby making it perhaps the most effective platform to not only promote a brand, but also to attract the most ideal customers as well.

Here are three ways in which you can use Instagram to attract the idea customer.

Posting images

This is where the old saying "a picture is worth a thousand words" comes into play. Always take the time to create and post images that are not only attention-grabbing, but also high-quality as well in order to better promote the products you offer.

Build relationships

Engagement should always be a great way to reach out to all of your customers in order to strengthen the relationships you have with them already. For instance, you could get them involved in a specific contest, personally respond to comments that they post, and come up with interesting captions for all of your posts.

Create a contest

One great way to engage potential customers is to hold a contest of some sort. Before doing this, however, you will always want to make sure that you are following these procedures:

*Promotion Guidelines

*Platform Policy

*Community Guidelines

How to Leverage Instagram to Find Your Ideal Customer Workshop

Date: September 26, 2018, 12:00pm

Location: Austin Central Library
710 W Cesar Chavez St
Underground parking entrance is on West Avenue.
Austin, TX, 78701

Learn why and how to leverage Instagram to find, interact with, and sell to your ideal customer as a small business.


Ways to attract the ideal customer via Instagram