Generally defined, digital marketing involves everything having to do with all of your online marketing efforts. Digital channels including Google and various social media platforms are often leveraged in order to enable current and prospective customers to obtain all of the information that they need.

These days, people spend a great deal of time online for various reasons. Even the way we shop and purchase things has changed thanks to this, and it also means that offline marketing is no longer as effective as it used to be.

We all know that marketing is a great way to help you connect with your target audience in both the right place and the right time. These days, it means you will have to do everything you can to meet them on the internet since that's where they're spending the majority of their time now.

Digital marketing essentially involves branding yourself in an online environment using some or all of the following tactics to help you achieve your goal:


*Blog posts



*Interactive tools

*Social media

*Earned online coverge

*Online lookbooks/brochures

*Various branding asssets

*Search engine optimization

*Content marketing

*Inbound marketing

*Social media marketing


*Affiliate marketing

*Native advertising

*Marketing automation

*Email marketing

*Online PR

Digital marketing is able to work for virtually any business in any industry, regardless of the types of products or services that you sell. You still will need to build out a buyer persona in order to successfully identify all of the needs of members of your core audience, as well as create online content that is seen as being valuable.

Marketing your business workshop

Date and time: May 3, 2018, 7:00pm


Cedar Park Public Library Computer Lab
550 Discovery Boulevard
Cedar Park, TX, 78613

Identify your most relevant marketing goals, and design appropriate marketing strategies to achieve those goals.

Register here:

What is digital marketing?