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A Note from Joe Pulizzi

Why Building Your Personal Brand Is Critical

The question: What are the three most critical strategies a marketer can use to build a thriving personal brand?

From my own experience, the most impactful techniques are building a blog, writing books, and spreading your message through public speaking. These three, working in tandem, have led to unbelievable business opportunities. And it’s not just me.

Jay Baer, Ann Handley, Marcus Sheridan, Michelle Phan, Ann Reardon, and other successful thought leaders from around the world like Michael Hyatt and Tony Robbins have all used this strategy. Each of these successful individuals leverages the same formula. Let’s break it down:

  • The blog: A place on the web where you distribute your differentiated story on a consistent basis. This story gets shared by your audience, extending its reach. Most marketers use their blog as their main platform for personal branding.
  • The book: This is the greatest business card on the planet. The book is your story in a tangible form. If someone asks you what you are all about, you hand them the book. Most marketers make the excuse that they don’t have the time to write something on this large a scale; but the truth is it’s all in the planning and in how much of a priority you believe it will be for you, personally.
  • Public speaking: Your blog and your book will lead to public speaking opportunities. Conference providers from around the world will reach out to ask you to share your insight and expertise in the subject area you now own. The availability of resources like Lightning Source and CreateSpace make self-publishing easier than ever before.

Now lets look at your career. Would you like to enjoy a long, successful career in marketing and be able to take your pick of any job, make more money, and have more free time to spend with your family? Well, if you take advantage of the three opportunities above, it will certainly tip the odds in your favor.

Start by setting an ongoing goal to do at least one of these three things. Maybe your blog posts will become a path to creating chapters, and before you know it, you’ve written 75% of the material you need for a book.

How important is this to you? It’s time to see.

Yours in content,

Joe Pulizzi
Founder
Content Marketing Institute

Why Building Your Personal Brand Is Critical